Origin
Achraf Ammar designed the first product around a personal queueing experience. Liberrex was founded in 2020. The name combines libertas and experientia — liberty and experience. The first public work was customer-experience operations: queue, appointment, and branch-floor tools.
What changed
The previous website presented Liberrex as a queue and booking vendor. The company now positions an orchestration platform: customer experience modules in production, Sales Animation and Sales Intelligence on the roadmap, and MOEZ as the named AI product. Workforce tools mentioned historically stay unpublished until product signs them off.
Platform vision
An isolated queue tool stops at one counter. Liberrex is structured so customer work, network work, and later commercial layers can share the same operating spine. That is the difference a CIO should be able to see on /platform.
Markets we can stand behind
Banking is the sector with published stories: BTK and BIAT. Insurance, telecommunications, public-sector, and healthcare have industry pages that describe operating models. We do not invent country deployments or empty /markets/{country} pages.
Industry pages describe operating models for each sector. They are not a list of live contracts.